Tamm Good Lumber

Albert Tamm Lumber Co.

Rebranding and Brand Awareness Campaign

With so many options for consumers to buy their lumber needs these days what sets anyone apart from the other? The key is to build a unique position in the marketplace and differentiate the brand’s reasons to believe and values. The focus was to move Albert Tamm Lumber to a pronounced emphasis on deep-rooted values like connectedness, knowledge, leadership, and trust, and well…humor. These ideas are universal and appeal to human beings on a fundamental level regardless of who they are or where they live.