I am a Curator
CURATOR HOTELS AND RESORTS COLLECTION
Brand Launch Campaign
The ask is to introduce the arrival of the Curator Brand and Collection in an intriguing, disruptive, artful way. Create a compelling set of consumer-facing messages across various media (print & digital) that drive attention and eyeballs toward the Curator brand. Leverage the differentiator brand promise - “Stay of the Art” Leverage the key destination differentiator of the “Experience”.