NATURALLY COSTA RICA.
VISITCOSTARICA.COM
Docu-Series Campaign with Trvl Network
In the hurried swirl of modern society, we’ve lost touch with some of the most essential aspects of what it means to be alive. It’s just time to remember and reclaim them. All that is vital, pure and necessary for real happiness. To get our priorities straight and rise above the noise and negativity. We embody that promise. To give you what you need and have been missing. The true essentials everyone needs to feel fulfilled. To be at peace. To be present in the moment. So we invite you to make this promise to yourself. To find that balance. To connect with nature, loved ones, even yourself. To visit Costa Rica and revisit what you’ve been missing.
Nothing more naturally honest than Costa Rica.
And that was our key message. We wanted to share real time, honest and authentic stories of first hand, first time experiences of Costa Rica enriching the storytellers lives so they can in turn enrich the audiences lives. This is was first-of-it’s-kind type of strategy to open the world to how honest storytelling can be. Honesty and Naturally was Costa Rica’s mission.
Socially Honest Docu-Series .
As part of the strategy to share the raw and unfiltered stories of Costa Rica as authentically a possible it was imperative to share as they were happening. Consider the Instagram posts as an instant portal to the events that unfolded through the narratives of the storytellers. This strategy was achieved impart with a sole photographer and videographer capturing every moment with an art director pulling moments for record.
As a continuation of the storytelling the most story worthy moments we’re captured and turn into promotional pieces as pictured below to help showcase the beauty of not only the location but the narrative in a socially forward way to help promote that this was being shared for all to see in a collaboration with Instagram. The bigger message here is that what you see in the post is not the entire story being told. So it encouraged the audience to see Costa Rica in its entirety for themselves.
The Trvl Network was the media of choice to showcase the Docu-Series for the wider audience. These out-of-home pieces focused on a snapshot of the adventures from our storytellers. This was a simple effective medium to showcase the collaboration of Visit Costs Rica and the Trvl Network on a new Docu-Series airing nationally.
