PANAMA PEOPLES PROJECT.
PANAMAPEOPLESPROJECT.COM
A Destination Campaign
Meet the country and their peoples that emerged from the sea to change the world forever.
Panama Peoples Project - Retrospective
A documentation of perspective: An Examination of life and community settlements and their impacts by the present constituents of the historic journeys and migrations of mankind’s settlements within Central America.
An Immersive Content Strategy.
Content Infiltration:
The construct of Content Infiltration is a native content and educational focus used to promote a destination. It’s an emersion model that puts the audience in a position to be educated about a destination with the focus to travel to it. It’s a soft conversational approach one that is not marketing forward. This content gets dispersed through, research, educational, travel channel mediums in conjunction with search queries for Do Good Travel opportunities. The focus is to drop crumbs a.k.a. ‘nuances’ of information about the destination for passive persuasion..
THE ISTHMUS THAT CHANGED THE WORLD.
When the Isthmus of Panama rose from the sea, it may have changed the climate of Africa--and encouraged the evolution of humans.
The emergence of the Isthmus of Panama has been credited with many milestones in Earth’s history. When it rose from the sea some 3 million years ago, the isthmus provided a bridge for the migration of animals between North and South America, forever changing the fauna of both continents. It also blocked a current that once flowed west from Africa to Asia, diverting it northward to strengthen the Gulf Stream. Now Steven Stanley, a paleobiologist at Johns Hopkins, says that that change in currents may be behind yet another major event: the evolution of humans. When the isthmus rearranged the ocean, he says, it triggered a series of ice ages that in turn had a crucial impact on the evolution of hominids in Africa.
Why is the Isthmus that relevant to mankind?
The rise of the isthmus, says Steven Stanley (a paleobiologist at Johns Hopkins), may have made Earth more susceptible to the tilt cycle and may have conspired with it to allow ice sheets to spread over the Northern Hemisphere. The effects of those ice sheets were soon felt in Africa. It’s a jolting notion of how the human genus evolved, Stanley says. The uplift of this skinny little neck of land between the Americas set in motion an enormous oceanographic change that allowed the Arctic to cool; that had an enormous effect in Africa, by drying the climate and leading to the evolution of Homo. In other words, we would not exist if this little neck of land had not risen up across the ocean from where our ancestors lived.
Social Perspective.
As part of the strategy for awareness and education the efforts extended to the social-sphere by use of Instagram, showcasing the “Peoples” as Social Mankind Ambassadors.
As a continuation of the awareness an effort was made to create digital displays for relevant audiences in the media segments to promote education and engagement to website.
