Astroglide

Your Kind of Sexy.

(Demographically Segmented Consumer Digital Branding Campaign)

Responsibilities:
As ACD I was responsible for overseeing all creative related to this client while managing a dedicated core team of 3. For 'Your Kind Of Sexy' I led all efforts of pre and post production. I developed all pre campaign creative concept exploration for production that led to it, being a guidepost for the campaign going forward.

Highlights:
• Launched the first segmented digital branding campaign composed of display, emails, landing pages and videos
• Launched the first ad mobile gaming unit for Astroglide
• Successfully established a fresh, inventive and relevant identity for a brand that had long been forgotten.

Your Kind of Sexy.

(Demographically Segmented Consumer Digital Branding Campaign)

Responsibilities:
As ACD I was responsible for overseeing all creative related to this client while managing a dedicated core team of 3. For 'Your Kind Of Sexy' I led all efforts of pre and post production. I developed all pre campaign creative concept exploration for production that led to it, being a guidepost for the campaign going forward.

Highlights:
• Launched the first segmented digital branding campaign composed of display, emails, landing pages and videos
• Launched the first ad mobile gaming unit for Astroglide
• Successfully established a fresh, inventive and relevant identity for a brand that had long been forgotten.

The Mirage

Dream With Your Eyes Open™

(Demographically Segmented Consumer Digital Branding Campaign)

Responsibilities:
As ACD I was responsible for overseeing all creative related to this client while managing a dedicated core team of 5. I concepted and helped establish the many core campaign elements; and directed many lengthy photo and video shoots that focused on our three main core demographics. The overall target demographics proved to be a marketable success based on positive analytics and ROI results.

Highlights:
• Launched the first segmented digital branding campaign composed of display, rich media, emails, landing pages, microsites and videos
• Launched the first ContoBox in the US for hospitality and gaming
• Launched the first Instagram video for any hospitality and gaming property on The Strip.
• Successfully established a fresh, inventive and relevant identity for a brand that had long needed a refresh.
• The campaign Dream With Your Eyes Open™ has won numerous awards in the hospitality and gaming categories.
• I was one of the original team members who pitched and won the account.

Dream With Your Eyes Open™

(Demographically Segmented Consumer Digital Branding Campaign)

Responsibilities:
As ACD I was responsible for overseeing all creative related to this client while managing a dedicated core team of 5. I concepted and helped establish the many core campaign elements; and directed many lengthy photo and video shoots that focused on our three main core demographics. The overall target demographics proved to be a marketable success based on positive analytics and ROI results.

Highlights:
• Launched the first segmented digital branding campaign composed of display, rich media, emails, landing pages, microsites and videos
• Launched the first ContoBox in the US for hospitality and gaming
• Launched the first Instagram video for any hospitality and gaming property on The Strip.
• Successfully established a fresh, inventive and relevant identity for a brand that had long needed a refresh.
• The campaign Dream With Your Eyes Open™ has won numerous awards in the hospitality and gaming categories.
• I was one of the original team members who pitched and won the account.

GE Lighting

Lighting Revolution Tour

(Roadshow Campaign)

Lighting Revolution Tour

(Roadshow Campaign)

Secret Garden &
Dolphin Habitat

Experience Exotic Wildlife Up Close!

(Branding + Consumer Branding Campaign)

Experience Exotic Wildlife Up Close!

(Branding + Consumer Branding Campaign)

Tom Colicchio's
Heritage Steak

Of The Earth. By The Fire. For The People.

(Branding and On-Property Activations)

Of The Earth. By The Fire. For The People.

(Branding and On-Property Activations)

The Villas

The Las Vegas Luxury Standard.

(Consumer Branding Campaign)

The Las Vegas Luxury Standard.

(Consumer Branding Campaign)

SONY

Make.Believe

Summer Retail Display

Make.Believe

Summer Retail Display

Siemens Healthcare

Healthcare of the Future, Today.

(Hybrid OR Digital Campaign)

Healthcare of the Future, Today.

(Hybrid OR Digital Campaign)

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