Siemens Healthcare

Siemens Healthcare of the Future, Today.

(Hybrid OR Digital Campaign)

Siemens Healthcare of the Future, Today.

(Hybrid OR Digital Campaign)

Siemens Healthcare

Hybrid 'OR' Digital Campaign Microsite

Siemens Healthcare

Hybrid 'OR' Digital Campaign Microsite

Siemens Healthcare

Hybrid 'OR' Digital Campaign Microsite

Siemens Healthcare

Hybrid 'OR' Digital Campaign Microsite

Siemens Healthcare

Hybrid 'OR' Digital Campaign Microsite

Siemens Healthcare

Hybrid 'OR' Digital Campaign Microsite

SONY

Sony Make.Believe

Summer Retail Display

Sony Make.Believe

Summer Retail Display

Sony Z Series Product Introduction Video

Touchscreen Activated In-Store Promotional Video and Preroll

Sony Z Series Product Introduction Video

Touchscreen Activated In-Store Promotional Video and Preroll

Sony Experiential Screen

Touchscreen Activated In-Store Promotional Experience

Sony Experiential Screen

Touchscreen Activated In-Store Promotional Experience

Sony Vaio T Series Video

Touchscreen Activated In-Store Promotional Video

Sony Vaio T Series Video

Touchscreen Activated In-Store Promotional Video

Sony Vaio Z Series Video

Touchscreen Activated In-Store Promotional Video

Sony Vaio Z Series Video

Touchscreen Activated In-Store Promotional Video

Sony Vaio E Series Video

Touchscreen Activated In-Store Promotional Video

Sony Vaio E Series Video

Touchscreen Activated In-Store Promotional Video

Sony Promotional Screen

Touchscreen Activated In-Store Promotional Experience

Sony Promotional Screen

Touchscreen Activated In-Store Promotional Experience

Sony Signature

Vaio Series Campaign Tactical Photography

Sony Signature

Vaio Series Campaign Tactical Photography

GE Lighting

GE Lighting Revolution Tour

(Roadshow Campaign)

GE Lighting Revolution Tour

(Roadshow Campaign)

GE Lighting Revolution Tour

Awareness/Promotional Web Banner Series

GE Lighting Revolution Tour

Awareness/Promotional Web Banner Series

GE Lighting Revolution Tour

RoadShow Promotional Landing Page

GE Lighting Revolution Tour

RoadShow Promotional Landing Page

GE Lighting Revolution Tour

RoadShow Experience

GE Lighting Revolution Tour

RoadShow Experience

GE Lighting Revolution Tour

Touchscreen User Engagement Experience

GE Lighting Revolution Tour

Touchscreen User Engagement Experience

GE Lighting Revolution Tour

Touchscreen User Engagement Experience

GE Lighting Revolution Tour

Touchscreen User Engagement Experience

GE Lighting Revolution Tour

Touchscreen User Engagement Experience

GE Lighting Revolution Tour

Touchscreen User Engagement Experience

GE Lighting Revolution Tour

RoadShow Tour Video Case Study

GE Lighting Revolution Tour

RoadShow Tour Video Case Study

GE Lighting Revolution Tour

Tablet Optimized RoadShow Microsite

GE Lighting Revolution Tour

Tablet Optimized RoadShow Microsite

GE Lighting Revolution Tour

RoadShow Promotional Microsite

GE Lighting Revolution Tour

RoadShow Promotional Microsite

GE Lighting Revolution Tour

RoadShow Promotional Microsite

GE Lighting Revolution Tour

RoadShow Promotional Microsite

GE Lighting Revolution Tour

RoadShow Collateral Brochure

GE Lighting Revolution Tour

RoadShow Collateral Brochure

Costa Rica

Costa Rica Brand Campaign Ad Series Launch

Costa Rica Brand Campaign Ad Series Launch

Lee County

Lee County Brand Campaign Ad Series Launch

Lee County Brand Campaign Ad Series Launch

The Mirage Hotel & Casino

The Mirage Hotel & Casino Dream With Your Eyes Open™

Responsibilities:
As ACD I was responsible for overseeing all creative related to this client while managing a dedicated core team of 5. I concepted and helped establish the many core campaign elements; and directed many lengthy photo and video shoots that focused on our three main core demographics. The overall target demographics proved to be a marketable success based on positive analytics and ROI results.

Highlights:
• Launched the first segmented digital branding campaign composed of display, rich media, emails, landing pages, microsites and videos
• Launched the first ContoBox in the US for hospitality and gaming
• Launched the first Instagram video for any hospitality and gaming property on The Strip.
• Successfully established a fresh, inventive and relevant identity for a brand that had long needed a refresh.
• The campaign Dream With Your Eyes Open™ has won numerous awards in the hospitality and gaming categories.
• I was one of the original team members who pitched and won the account.

The Mirage Hotel & Casino Dream With Your Eyes Open™

Responsibilities:
As ACD I was responsible for overseeing all creative related to this client while managing a dedicated core team of 5. I concepted and helped establish the many core campaign elements; and directed many lengthy photo and video shoots that focused on our three main core demographics. The overall target demographics proved to be a marketable success based on positive analytics and ROI results.

Highlights:
• Launched the first segmented digital branding campaign composed of display, rich media, emails, landing pages, microsites and videos
• Launched the first ContoBox in the US for hospitality and gaming
• Launched the first Instagram video for any hospitality and gaming property on The Strip.
• Successfully established a fresh, inventive and relevant identity for a brand that had long needed a refresh.
• The campaign Dream With Your Eyes Open™ has won numerous awards in the hospitality and gaming categories.
• I was one of the original team members who pitched and won the account.

The Mirage Hotel & Casino

Demographically Segmented Brand Photography (GEN X)

The Mirage Hotel & Casino

Demographically Segmented Brand Photography (GEN X)

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Demographically Segment Dynamic Landing Page Experiences

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Demographically Segment Dynamic Landing Page Experiences

The Mirage Hotel & Casino

Demographically Segmented Promotional Web Banners (GEN X)

The Mirage Hotel & Casino

Demographically Segmented Promotional Web Banners (GEN X)

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Demographically Segment Dynamic Landing Page Experiences (Navigable by Morning, Noon & Night)

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Demographically Segment Dynamic Landing Page Experiences (Navigable by Morning, Noon & Night)

The Mirage Hotel & Casino

Demographically Segmented Promotional Web Banners (GEN X)

The Mirage Hotel & Casino

Demographically Segmented Promotional Web Banners (GEN X)

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Demographically Segment Dynamic Landing Page Experiences

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Demographically Segment Dynamic Landing Page Experiences

The Mirage Hotel & Casino

Demographically Segmented Promotional Web Banners (GEN X)

The Mirage Hotel & Casino

Demographically Segmented Promotional Web Banners (GEN X)

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Hero Imagery

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Hero Imagery

The Mirage Hotel & Casino

Demographically Segmented Email (Boomer)

The Mirage Hotel & Casino

Demographically Segmented Email (Boomer)

The Mirage Hotel & Casino

Demographically Segmented Mobile Email (Boomer)

The Mirage Hotel & Casino

Demographically Segmented Mobile Email (Boomer)

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Branded Video (Boomer - 30sec)

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Branded Video (Boomer - 30sec)

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Branded Promotional Landing

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Branded Promotional Landing

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Branded Video (GEN Y - 30sec)

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Branded Video (GEN Y - 30sec)

The Mirage Hotel & Casino

AAA Online Magazine Tablet Rich Media Page Takeover

The Mirage Hotel & Casino

AAA Online Magazine Tablet Rich Media Page Takeover

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Branded Video (GEN X - 30sec)

The Mirage Hotel & Casino

Dream With Your Eyes Open™ Branded Video (GEN X - 30sec)

The Mirage Hotel & Casino

Demographically Segmented Ad Colony Rich Media Tablet Takeover (GEN X)

The Mirage Hotel & Casino

Demographically Segmented Ad Colony Rich Media Tablet Takeover (GEN X)

The Mirage Hotel & Casino

Branded 'LivingHold' Video For Various Promotional and On-Property Use

The Mirage Hotel & Casino

Branded 'LivingHold' Video For Various Promotional and On-Property Use

The Mirage Hotel & Casino

Demographically Segmented Ad Colony Rich Media Tablet Takeover (GEN X)

The Mirage Hotel & Casino

Demographically Segmented Ad Colony Rich Media Tablet Takeover (GEN X)

The Mirage Hotel & Casino

Demographically Segmented Ad Colony Rich Media Tablet Takeover (GEN X)

The Mirage Hotel & Casino

Demographically Segmented Ad Colony Rich Media Tablet Takeover (GEN X)

The Mirage Hotel & Casino

Rising Start (Film Strip) Rich Media Ad Unit

The Mirage Hotel & Casino

Rising Start (Film Strip) Rich Media Ad Unit

The Mirage Hotel & Casino

Demographically Segmented Brand Photography (GEN Y)

The Mirage Hotel & Casino

Demographically Segmented Brand Photography (GEN Y)

The Mirage Hotel & Casino

Demographically Segmented Mobile Dynamic Landing Page Experience (Boomer)

The Mirage Hotel & Casino

Demographically Segmented Mobile Dynamic Landing Page Experience (Boomer)

The Mirage Hotel & Casino

Demographically Segmented Brand Photography (Boomer)

The Mirage Hotel & Casino

Demographically Segmented Brand Photography (Boomer)

The Mirage Hotel & Casino

Demographically Segmented Dynamic Landing Page Experience (GEN X)

The Mirage Hotel & Casino

Demographically Segmented Dynamic Landing Page Experience (GEN X)

The Villas at The Mirage

The Villas at The Mirage

The Las Vegas Luxury Standard.

(Consumer Branding Campaign)

The Villas at The Mirage

The Las Vegas Luxury Standard.

(Consumer Branding Campaign)

The Villas at The Mirage

Branded Video

The Villas at The Mirage

Branded Video

The Villas at The Mirage

Mobile Optimized Dynamic Landing Page Experience

The Villas at The Mirage

Mobile Optimized Dynamic Landing Page Experience

The Villas at The Mirage

Dynamic Landing Page Experience

The Villas at The Mirage

Dynamic Landing Page Experience

The Villas at The Mirage

Brand Campaign Photography

The Villas at The Mirage

Brand Campaign Photography

The Villas at The Mirage

Branding Campaign Photography

The Villas at The Mirage

Branding Campaign Photography

The Villas at The Mirage

Branding Campaign Photography

The Villas at The Mirage

Branding Campaign Photography

Tom Colicchio's
Heritage Steak

Tom Colicchio's Heritage Steak

Of The Earth. By The Fire. For The People.

(Branding and On-Property Activations)

Tom Colicchio's Heritage Steak

Of The Earth. By The Fire. For The People.

(Branding and On-Property Activations)

Tom Colicchio's Heritage Steak

Branding Campaign Architectural Photography

Tom Colicchio's Heritage Steak

Branding Campaign Architectural Photography

Tom Colicchio's Heritage Steak

Promotional Pre-Roll and On-Property Video (15s)

Tom Colicchio's Heritage Steak

Promotional Pre-Roll and On-Property Video (15s)

Tom Colicchio's Heritage Steak

Branded Restaurant Menu

Tom Colicchio's Heritage Steak

Branded Restaurant Menu

Tom Colicchio's Heritage Steak

On-Property Restaurant Signage

Tom Colicchio's Heritage Steak

On-Property Restaurant Signage

Tom Colicchio's Heritage Steak

On-Property Signage/Activation

Tom Colicchio's Heritage Steak

On-Property Signage/Activation

Tom Colicchio's Heritage Steak

Brand Photography

Tom Colicchio's Heritage Steak

Brand Photography

Tom Colicchio's Heritage Steak

Brand Photography

Tom Colicchio's Heritage Steak

Brand Photography

Secret Garden &
Dolphin Habitat

Secret Garden & Dolphin Habitat - Experience Exotic Wildlife Up Close!

(Branding + Consumer Branding Campaign)

Secret Garden & Dolphin Habitat - Experience Exotic Wildlife Up Close!

(Branding + Consumer Branding Campaign)

Secret Garden & Dolphin Habitat

Experience Package/Promotional Video (Painting with the dolphins 30sec)

Secret Garden & Dolphin Habitat

Experience Package/Promotional Video (Painting with the dolphins 30sec)

Secret Garden & Dolphin Habitat

Experience Package/Promotional Video (Wild Cats 30sec)

Secret Garden & Dolphin Habitat

Experience Package/Promotional Video (Wild Cats 30sec)

Secret Garden & Dolphin Habitat

Experience Package/Promotional Video (Brand Feature 30sec)

Secret Garden & Dolphin Habitat

Experience Package/Promotional Video (Brand Feature 30sec)

Secret Garden & Dolphin Habitat

OOH Billboard

Secret Garden & Dolphin Habitat

OOH Billboard

Secret Garden & Dolphin Habitat

OOH Billboard

Secret Garden & Dolphin Habitat

OOH Billboard

Secret Garden & Dolphin Habitat

OOH Billboard

Secret Garden & Dolphin Habitat

OOH Billboard

Secret Garden & Dolphin Habitat

OOH Environmental Taxi Wrap

Secret Garden & Dolphin Habitat

OOH Environmental Taxi Wrap

Secret Garden & Dolphin Habitat

OOH Environmental Taxi Wrap

Secret Garden & Dolphin Habitat

OOH Environmental Taxi Wrap

Secret Garden & Dolphin Habitat

OOH Environmental Shuttle Wrap

Secret Garden & Dolphin Habitat

OOH Environmental Shuttle Wrap

Secret Garden & Dolphin Habitat

OOH Environmental Shuttle Wrap

Secret Garden & Dolphin Habitat

OOH Environmental Shuttle Wrap

Secret Garden & Dolphin Habitat

OOH Environmental Transit Wrap

Secret Garden & Dolphin Habitat

OOH Environmental Transit Wrap

Secret Garden & Dolphin Habitat

Mobile Dynamic Landing Page Experience

Secret Garden & Dolphin Habitat

Mobile Dynamic Landing Page Experience

Secret Garden & Dolphin Habitat

Dynamic Landing Page Experience

Secret Garden & Dolphin Habitat

Dynamic Landing Page Experience

Secret Garden & Dolphin Habitat

Experience Package/Promotional Video (VIP Tour 30sec)

Secret Garden & Dolphin Habitat

Experience Package/Promotional Video (VIP Tour 30sec)

Club Med

Club Med Promotional Activation

Campaign Promoting the Benefits of why Alps is better than Rockies

Club Med Promotional Activation

Campaign Promoting the Benefits of why Alps is better than Rockies

Visit Kansas City

Visit KC Branding Video Vignettes

A Series of Videos for VisitKC's "That's How We Do" Brand Launch

Visit KC Branding Video Vignettes

A Series of Videos for VisitKC's "That's How We Do" Brand Launch

Visit KC Branding Video Vignettes

A Series of Videos for VisitKC's "That's How We Do" Brand Launch

Visit KC Branding Video Vignettes

A Series of Videos for VisitKC's "That's How We Do" Brand Launch

Visit KC Branding Video Vignettes

A Series of Videos for VisitKC's "That's How We Do" Brand Launch

Visit KC Branding Video Vignettes

A Series of Videos for VisitKC's "That's How We Do" Brand Launch

Visit KC Branding Video Vignettes

A Series of Videos for VisitKC's "That's How We Do" Brand Launch

Visit KC Branding Video Vignettes

A Series of Videos for VisitKC's "That's How We Do" Brand Launch

Visit KC Branding Video Vignettes

A Series of Videos for VisitKC's "That's How We Do" Brand Launch

Visit KC Branding Video Vignettes

A Series of Videos for VisitKC's "That's How We Do" Brand Launch

Projects

Projects - Various Small Campaign & One-Off Executions

Projects - Various Small Campaign & One-Off Executions

Projects - Rodeo Event Ad Series

Rodeo Vegas (National Title & Promotion)

Projects - Rodeo Event Ad Series

Rodeo Vegas (National Title & Promotion)

Projects - GE Lighting Infusion LED

New Product Launch Ad Series

Projects - GE Lighting Infusion LED

New Product Launch Ad Series

Projects - GE Lighting Internal Video

GE Lighting Pitch Video Rise_Shine_Together

Projects - GE Lighting Internal Video

GE Lighting Pitch Video Rise_Shine_Together

Projects - Excel Energy Awareness Ads

Projects - Excel Energy Awareness Ads

Projects - Xcel Energy

Energy Awareness Campaign ads.

Projects - Xcel Energy

Energy Awareness Campaign ads.

Projects - Tom Colicchio's Heritage Steak

Promotional Ad Series

Projects - Tom Colicchio's Heritage Steak

Promotional Ad Series

Logos

Logos

Variety of Featured Executions

Logos

Variety of Featured Executions

Logos

Variety of Featured Executions

Logos

Variety of Featured Executions

Logos

Variety of Featured Executions

Logos

Variety of Featured Executions

Logos

Variety of Featured Executions

Logos

Variety of Featured Executions

Logos

Variety of Featured Executions

Logos

Variety of Featured Executions

Logos

Variety of Featured Executions

Logos

Variety of Featured Executions

Astroglide

Astroglide Your Kind of Sexy.

(Demographically Segmented Consumer Digital Branding Campaign)

Responsibilities:
As ACD I was responsible for overseeing all creative related to this client while managing a dedicated core team of 3. For 'Your Kind Of Sexy' I led all efforts of pre and post production. I developed all pre campaign creative concept exploration for production that led to it, being a guidepost for the campaign going forward.

Highlights:
• Launched the first segmented digital branding campaign composed of display, emails, landing pages and videos
• Launched the first ad mobile gaming unit for Astroglide
• Successfully established a fresh, inventive and relevant identity for a brand that had long been forgotten.

Astroglide Your Kind of Sexy.

(Demographically Segmented Consumer Digital Branding Campaign)

Responsibilities:
As ACD I was responsible for overseeing all creative related to this client while managing a dedicated core team of 3. For 'Your Kind Of Sexy' I led all efforts of pre and post production. I developed all pre campaign creative concept exploration for production that led to it, being a guidepost for the campaign going forward.

Highlights:
• Launched the first segmented digital branding campaign composed of display, emails, landing pages and videos
• Launched the first ad mobile gaming unit for Astroglide
• Successfully established a fresh, inventive and relevant identity for a brand that had long been forgotten.

Astroglide 'Your Kind Of Sexy' Rich Media

Rich Media Web Banners (New Product Launch)

Astroglide 'Your Kind Of Sexy' Rich Media

Rich Media Web Banners (New Product Launch)

Astroglide Lead Generating Landing Page

Astroglide Lead Generating Landing Page

Astroglide 'Your Kind Of Sexy' Campaign

Rich Media Web Banners (New Product Launch)

Astroglide 'Your Kind Of Sexy' Campaign

Rich Media Web Banners (New Product Launch)

Astroglide 'Your Kind Of Sexy' Campaign

Branding Campaign Landing Pages

Astroglide 'Your Kind Of Sexy' Campaign

Branding Campaign Landing Pages

Astroglide 'Your Kind Of Sexy' Campaign

Newsletter Signup and Promotional Landing Page

Astroglide 'Your Kind Of Sexy' Campaign

Newsletter Signup and Promotional Landing Page

Astroglide 'Your Kind Of Sexy' Campaign

Branding Campaign Web Banners

Astroglide 'Your Kind Of Sexy' Campaign

Branding Campaign Web Banners

Astroglide 'Your Kind Of Sexy' Campaign

Branding Campaign Web Banners

Astroglide 'Your Kind Of Sexy' Campaign

Branding Campaign Web Banners

Astroglide Brand Photography

Hero Brand Image

Astroglide Brand Photography

Hero Brand Image

Astroglide Promotional Product Video (15sec)

Astroglide Promotional Product Video (15sec)

Astroglide Promotional Product Video

Astroglide Promotional Product Video

Astroglide Brand Photography

Hero Brand Image

Astroglide Brand Photography

Hero Brand Image

Astroglide Mobile Rich Media Gaming Unit

Astroglide Mobile Rich Media Gaming Unit

Astroglide Lead Generating Landing Page

Astroglide Lead Generating Landing Page